TikTok, the popular social video platform owned by ByteDance, has already been banned in a few U.S. states due to security concerns. While this ban is concerning for many users, it is also a reminder of the volatility of social media platforms and the importance of having a backup plan in place. If you are a social media manager who relies heavily on TikTok for your business’s marketing strategy, now may be the time to start looking into other options such as Instagram Reels or YouTube Shorts. Let’s take a look at why these more mature platforms might be better suited to your needs.

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