Budget Calculator

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Don’t you hate it when you ask a question like this and get a vague, waste of time response that doesn’t even really answer your question?

We promise not to do that. If you’re reading this, you probably are looking for an easy answer. The fact is, there really isn’t one. But we’re going to do our best to give you one. At least to start.

Read through our tips below and take a crack at our handy paid social media budget calculator to estimate what you should spend.

Social Media Ad Budget Calculator

The Quick & Dirty


$1,500 - $2,500/month

Startup agency or individual consultant with 1-3 years experience


$3,000 - $7,500/month

Boutique sized agency (10+ employees, 3+ years in business)



Enterprise, large brand agencies (25+ employees)

How much should you spend?

If you’re serious about producing real measurable results for your business with your social media, you need to be prepared to spend at least $5,000/month all in (retainer + ad budget).

Generally speaking, this is for well funded startups or medium sized (and up) businesses that typically have established marketing budgets to work with. If you’re a small local business or side hustle, chances are this won’t apply.

Access our paid social media calculator to help give you a sense of what a realistic budget should be for your specific goals and objectives.

Social Media Ad Budget Calculator

Interested in figuring out what your paid social media budget should be? Enter your details below to access our paid social media ad budget calculator.

Additional resources

Marketing Team Working

Don’t just take our word for it. Here are some great additional resources to help educate you on the true cost of real results-oriented social media marketing:

How Much Does Social Media Marketing Cost?

Social Media Marketing Cost

How Much Does Social Media Management Cost?