By 2024, experts estimate that global digital ad spending will exceed $645 billion. Why do brands spend so much on digital advertising and marketing? Because it works. Plenty of businesses invest in paid media advertising. However, many still need clarification about how this type of advertising works and its value. This guide is for you if you’re part of the latter group. Read on to get your paid media FAQs answered.
Big changes are coming in the next year! In the summer of 2023, Google Analytics 4 will be replacing Google Universal Analytics 3. Starting on July 1, 2023, Universal Analytics properties will no longer process new hits. If you’re still relying on Universal Analytics, it is recommended that you complete your move to Google Analytics 4 sooner than later. Read on to learn everything you need to know about the new Google Analytics, from the special features it offers to the best ways it's usage can grow your business.
In late February, a war broke out between Russia and Ukraine. However, the war’s effects reach far beyond these two countries’ borders.
Since the war began just a few ...
