Are you unsure of how you’ll keep up with social media trends in 2023 (and beyond)? If so, this guide can help. Use the tips discussed below, so you always know what’s trending in the social media marketing world.
As of October 2022, 4.74 billion people across the globe use social media. That works out to 59.3 percent of the world’s total population. For your business to succeed, you need to reach just a fraction of these people on social media. However, the average social media user gets bombarded day after day with ads and sponsored posts. If you want to stand out, you need to pay attention to the latest social media trends.
Social Media Trends in 2023
Follow Industry Influencers
One of the most effective social media tips for those who need help monitoring the latest trends is to follow social media influencers in your industry.
For example, if you sell workout clothing, follow fitness influencers. If you sell baking equipment, follow influencers who frequently share recipes on their pages.
Social media influencers and marketing go hand in hand. It’s their job to stay on top of trends and continue giving their followers something new. If you follow them, you can also keep up with what’s trending and learn more about what your target audience wants to see.
Check Out Trending Topics on Twitter
Many people — including those in the marketing industry — use Twitter to stay in the know.
Twitter’s trending tab makes it easy for you to see what other people are talking about and which hashtags are currently the most popular in your country. You can also use a VPN to monitor trends in other countries if you have an international audience.
Once you know what’s trending on Twitter, you can start creating content that aligns with those topics. For example, if you see that #MemorialDay is trending, you can create a social media post about the holiday.
Look at Google Trends
Google Trends also helps you monitor trends in the U.S. and other countries. You can also use this tool to compare topics and see which ones are gaining the most traction.
Once you have a better idea of what’s trending, you can create content based on that information.
If a particular TV or movie was trending, for instance, you could find a way to capitalize on the trend and create a post that relates it back to your products or services.
Create Google Alerts
Do you worry that you don’t have time to continuously check Twitter or Google Trends to find out what people are talking about? If so, consider creating Google alerts and let the search engine do the heavy lifting for you.
You can set up Google alerts for specific topics or individual influencers in your industry. Then, you’ll receive alerts in your inbox letting you know when new content becomes available.
Consult Your Customers
It’s great to pay attention to the latest trends. However, paying attention to what your customers care about and want to see on social media is even more critical.
Something might be trending, but that doesn’t mean it’s relevant or appealing to your target audience.
Consult your followers if you’re unsure what to post on your social media accounts. Post a question box and ask them what they want to see, or share polls so they can vote on multiple options.
Keep an Eye on the Competition
Some marketers intentionally do not follow their competitors because they want to stay focused on their own business. However, it’s actually beneficial to keep an eye on your competition so you can stay in the loop with the latest trends.
If you notice that several businesses in your industry are posting a specific type of content on social media, you should do the same.
Conversely, if you see that they haven’t jumped on a particular trend, you’ll know to hurry and do so. That way, you can be the first!
Work with a Social Media Agency
If you still don’t think you have enough time to monitor social media trends, consider outsourcing the job to a social media marketing and advertising company. One of the most significant benefits of a social media agency is that they do the research for you. They’ll listen to your goals and then conduct deep dives to learn about your target audience and what’s trending in your industry. They can even help you create content that aligns with those trends.
If you’re interested in hiring a marketing agency with social media expertise, look for one that offers a wide range of social media marketing or SMM services. The list should include organic and paid social media marketing. Take note of whether they work with B2B or B2C companies (or both), too.
Top 4 Social Media Trends for 2023
Do you want to get a headstart on your social media marketing plans for 2023? Here are four of the biggest trends that experts anticipate seeing next year:
1. Short Videos Are Here to Stay
Ever since TikTok launched in 2017, short videos have steadily gained popularity. Now, Facebook, Instagram, Twitter, and YouTube all offer their own versions of TikToks famous 15-second clips.
Short videos will continue trending in 2023, so if you haven’t already been making them, now is the time to start.
2. Increased Investments in Paid Advertising
Paid media advertising is an excellent option for new businesses that want to see results quickly and get ahead of competitors that have had time to establish an organic following.
In 2023, numerous businesses will invest in paid social media advertising to gain more traction and take advantage of PPC ads’ high return on investment.
3. Emphasis on Influencer Marketing
Influencer marketing isn’t going to go anywhere in 2023, either. Micro-influencers — those with 10,000 to 50,000 followers — are particularly popular.
Many people trust the recommendations and opinions of these influencers and are more likely to buy the products or invest in the services they use personally.
4. Cravings for Reality
The average social media user is starting to get fed up with highly curated content.
They’re tired of seeing perfectly posed pictures and overly filtered videos. They’re craving reality and authenticity.
If you can tap into this desire with your content while still providing value, you can stand out and gain more attention online.
Stay on Trend with Socialistics
Keeping up with the latest social media trends can feel like a full-time job. If you implement the tips discussed in this guide, you’ll have an easier time with social media management and see better results from your social media network marketing efforts.
Of all the suggestions mentioned above, partnering with an internet advertising and marketing company is one of the best options — especially if you’re short on time or lack social media expertise. An agency will give you access to a team of professionals who can audit your current social media strategy and create a plan just for you.
Socialistics offers organic social media and paid social media services to help you expand your reach and achieve your goals. Contact us today for more information.