Summer ad performance tends to be lower than at other times of the year because people travel more and spend less as they prepare for back-to-school shopping (some people even start saving up for the holidays around this time). Although a dip in paid media ads results is typical around this time, there are still ways for your brand to work around the issue and achieve your social media advertising goals. Below, you’ll learn how to beat the heat and maintain paid media advertising performance during the summer season.
Social media algorithms consistently change across all platforms. Just when you think you’ve got the hang of one app, it changes and sends you back to square one! This guide will help you understand some of the most recent ones and use that knowledge to enhance your social media strategy.
If you're implementing a social media strategy for your business, it's important to give it time to fully develop and measure its success. Jumping to conclusions too quickly can result in premature judgments and potentially missed opportunities. To expect paid media results in one month is completely unrealistic. Oftentimes, advertisers shut down a campaign too early and miss the benefits of a full-length paid media campaign. That's why it's recommended to wait at least four months before evaluating the success of your social media strategy - if you can’t commit to four months then you should invest your money elsewhere.
Artificial intelligence (AI) has made significant inroads into various industries, and social media is no exception. In this article, we'll explore the ways in which AI is changing social media and how businesses can take advantage of these changes.
Do you struggle to keep up with the ever-changing social media algorithms? Do they get in the way of your advertising and social media marketing endeavors? If so, this guide is for you. You’ll learn more about social media algorithms — and how you can make them work for your business.
By 2024, experts estimate that global digital ad spending will exceed $645 billion. Why do brands spend so much on digital advertising and marketing? Because it works. Plenty of businesses invest in paid media advertising. However, many still need clarification about how this type of advertising works and its value. This guide is for you if you’re part of the latter group. Read on to get your paid media FAQs answered.
Over half (56 percent) of consumers say they search social media during the holidays to learn about new products and services. But don't worry, if you don’t have a robust ...
Big changes are coming in the next year! In the summer of 2023, Google Analytics 4 will be replacing Google Universal Analytics 3. Starting on July 1, 2023, Universal Analytics properties will no longer process new hits. If you’re still relying on Universal Analytics, it is recommended that you complete your move to Google Analytics 4 sooner than later. Read on to learn everything you need to know about the new Google Analytics, from the special features it offers to the best ways it's usage can grow your business.
You’ve been leveraging social media advertising for your business growth for a while, that’s a very good idea but do you know if social media advertising is working for ...