Crafting Spooky Social Media Campaigns for Halloween

Crafting Spooky Social Media Campaigns for Halloween

One can’t help but think the advent of social media has contributed to Halloween’s growing significance. After all, Halloween is a holiday inextricably linked with story-telling and strong visuals–two factors that drive success in social media marketing (and e-commerce marketing, for that matter). So, how does one craft spooky social media campaigns for Halloween?
Beat the Heat: How to Maintain Paid Ad Performance in Summer

Beat the Heat: How to Maintain Paid Ad Performance in Summer

Summer ad performance tends to be lower than at other times of the year because people travel more and spend less as they prepare for back-to-school shopping (some people even start saving up for the holidays around this time). Although a dip in paid media ads results is typical around this time, there are still ways for your brand to work around the issue and achieve your social media advertising goals. Below, you’ll learn how to beat the heat and maintain paid media advertising performance during the summer season.
How to Build a Strong Social Media Presence for Your Brand

How to Build a Strong Social Media Presence for Your Brand

If you want to reach more of these new users — as well as people who have been on social media for years — you need to level up your content strategy. Not sure where to start? In this guide, you’ll discover how to build your social media presence, boost brand awareness, and generate impressive results.
Cost Breakdown: How Much Should Social Media Marketing Cost? (Updated 2023)

Cost Breakdown: How Much Should Social Media Marketing Cost? (Updated 2023)

Companies like yours have a massive opportunity to get their message out via platforms such as Facebook, Instagram, and Twitter - but how do you decide your business's social media marketing cost? How much should you be negotiating when hiring an agency? We're here to tell you everything there is to know about costs associated with social media marketing so your company can reap the rewards without breaking the bank.
What Paid Media Trends Can Your Business Expect for Q2?

What Paid Media Trends Can Your Business Expect for Q2?

The new year is finally here. If you haven’t already begun planning your paid media advertising strategy, it’s time to start. Not sure what to focus on with internet advertising and marketing this year? If so, this guide is for you. Below, you’ll learn about the most interesting and exciting paid media trends to expect in 2023.