Do you know the opportunity for your business to boost eCommerce sales with Pinterest? Pinterest has over 450 million monthly active users worldwide, and more than five billion searches take place on the platform each month. If you’re not promoting your eCommerce business on Pinterest, you’re missing out on a lot of great sales opportunities. Keeping reading to find out how Pinterest marketing and Pinterest ads can boost eCommerce sales and help you grow your business.
Types of Pinterest Internet Advertising and Marketing
eCommerce brands can use several different types of ads to promote their products on Pinterest. The following are some of the most popular options used in business-to-consumer and business-to-business online marketing strategies:
- Standard Pins: A single image or video that draws attention to your brand or products
- Carousel Ads: Similar to standard pins, but with a swipeable collection of images
- Promoted Pins: A type of paid media advertising featuring standard pins that users have paid to “boost”
- Try on Product Pins: Pins that use augmented reality for a virtual fitting room experience
- Idea Pins: A series of short videos or images similar to Stories but with no expiration date
- Collection Pins: A featured video or small collection of images that will lead the user to up to 24 additional photos when clicked
- Shopping Ads: A single image or video pulled straight from your catalog
Most eCommerce brands use a combination of these pins and social media ads in their internet advertising and marketing strategy. A social media agency or online marketing firm can help you decide which types of pins will work best for your company.
Benefits of Pinterest Marketing
There are lots of reasons for eCommerce businesses to incorporate Pinterest marketing into their digital advertising strategy. Here are some of the most significant benefits you and your team can experience:
High User Engagement
One of the best reasons to start using Pinterest is that it has above-average user engagement rates.
Pinterest trends tend to outperform other internet trends by over 20 percent each month. Furthermore, 98 percent of users have also tried something they saw on Pinterest.
Build Brand Awareness
People use Pinterest because they want to learn about new products, find new ideas or inspiration, etc. They’re not put off by advertisements the same way people are on other social media platforms, which means they’ll be more receptive to your brand’s messaging.
When you share educational content on Pinterest (how-to guides, instructional videos, etc.), you create more opportunities to establish your brand’s credibility and foster trust with your audience. If they gain valuable information from your Pins, they’ll be more likely to think of you positively in the future.
Increase Website Traffic
Pinterest does a great job of directing users back to your website, too. Approximately 87 percent of Pinterest users have bought something they discovered on the site — meaning they likely clicked on a link to an eCommerce business’s website, like what they saw, and completed a purchase.
Highly Effective Advertising
Pinterest offers some of the best social media advertising options on the internet.
Pinterest users are three times as likely to click on Pins and learn about products or services. This means that you’re much more likely to generate traffic and get people interested in your eCommerce business’s products when you share them on Pinterest.
Easy Social Media Integration
Pinterest also integrates well with other popular social media platforms, including Facebook and Twitter. These integrations make it easier for you to promote your products in multiple places and create a more streamlined social sharing strategy.
Increased Conversions and Sales
With an increase in website traffic, in most cases, comes an increase in sales. If you want to boost online sales and generate more revenue for your eCommerce business, you should include Pinterest in your social media marketing plan.
Pinterest Marketing Tips and Tricks
If you’re ready to include Pinterest in your social media management strategy, here are some best practices that can help you see results sooner:
Many people use Pinterest to find answers to questions or solutions to problems. If you create educational Pins that teach them something new, explain how to use a particular product, or highlight the benefits of something you sell, you can gain credibility and boost engagement on the platform.
Encourage Website Visits
Make it easy for people who see your Pin to get to your eCommerce business’s website. Include links to specific website pages to help people find what they need more quickly.
Use the Right Keywords
When writing descriptions for your Pins, be sure to include the specific keywords for which you want to rank. Incorporating keywords — naturally — into your descriptions will help you rank higher in search results and get more eyes on your Pins. It also enables you to reach people who are most likely to visit your website and buy your products.
Use a Content Calendar
Frequency and consistency are critical when it comes to social media marketing — including Pinterest marketing. Use a content calendar so you always know what content you’ll share and when — and ensure you don’t miss any important holidays.
Choose a Marketing Agency with Social Media Experience
You can do a lot on your own when it comes to Pinterest marketing by following the tips mentioned previously. However, to see results sooner or gain more insight, consider hiring an agency that offers Pinterest advertising and marketing services.
Partnering with a professional content marketing service will help you set specific goals, monitor metrics more effectively, and boost performance.
Boost eCommerce Sales with Pinterest Today
eCommerce and social media advertising go hand in hand. Make sure you’re not excluding Pinterest from your social media marketing strategy. Remember the best practices discussed above so you can fine-tune your Pinterest marketing plan and boost sales.
Do you want to work with a social media agency that offers Pinterest and other digital marketing solutions? If so, Socialistics is here to assist.
We specialize in all kinds of social media network marketing, including organic and paid social media. Contact us today to check out our work or schedule a consultation.