Valentine’s Day will be here before you know it! Do you need help promoting your upcoming Valentine’s sale? Do you know how to boost the reach of your Valentine’s Day content?
It’s not enough to just throw out a holiday post and check off that box on your to-do list. You must be strategic and put out effective and productive content.
This guide explains how to increase the reach of your Valentine’s Day content and ensure you see the best results.
Look at Last Year’s Content
A good starting point is to review your Valentine’s content — and the marketing plan you followed when developing it — from last year.
What worked? What didn’t work? If something produced significant results, why not try it again this year?
You don’t have to copy your approach from the previous year. However, you can use it for inspiration to make more informed decisions instead of throwing up content randomly and waiting to see what sticks.
Don’t wait until February 13th to start thinking about your company’s Valentine’s Day content. Start making a plan for the holiday promotion early — ideally in January.
Start sharing Valentine’s content early, too. Social media discussions about Valentine’s Day tend to start several days before the holiday and continue for a few days after.
For example, Facebook data shows that 53 percent of Valentine’s Day conversations occurred on that day. However, 23 percent took place three days before. Discussion about gifts and celebrations spiked in the days before and after as well.
Create a Countdown
If you want to get people talking about Valentine’s Day — and the content your company is publishing — create a series of countdown posts. Share one post each day leading up to the big day and encourage people to engage with them by commenting, sharing, etc.
You can also combine a countdown with the introduction of a new product or service. Each day, drop a different hint about what the product or service is. Then, present it on Valentine’s Day with a big announcement.
Share a Holiday-Specific Offer
If you want people to engage with your Valentine’s content and take a closer look at your business, consider sharing a holiday-specific offer.
Maybe you can run a Valentine’s Day-specific sale or put together a unique Valentine’s bundle that’s only available through the month of February.
If you make the offer exclusive to the holiday, you’ll create a sense of urgency and encourage people to take advantage of it before it goes away.
Run a Contest
Another way to get people excited about your Valentine’s offer or to get them to engage with your content is to run a contest.
Perhaps your followers can enter to win a free product or service, a special discount, etc. Connect entries with engagement — one entry for each comment they leave or person they tag, for example.
Contests are an excellent way to get your followers talking about your business and make new people aware of your brand.
Make It Fun
Valentine’s Day is a fun holiday, and your content should reflect that.
When creating videos or other types of content, think about how you can make it fun and lighthearted — while still staying aligned with your brand voice and company values, of course.
Invest in Paid Media
If you’re getting ready to introduce a new product or service, or if you’re running a special promotion for Valentine’s Day, consider investing in paid digital advertising.
Paid advertising and social media marketing allow you to connect with specific members of your target audience and encourage them to invest in your products or services.
When you create paid social media ads, you can target people based on several factors, including location, gender, age range, income, interests, and more.
This approach puts your content directly in front of those who are most likely to buy what you’re selling, which increases the likelihood that you’ll see a return on your investment.
Work with Influencers
You can also use influencer marketing to promote your Valentine’s Day content and reach more people.
Influencer marketing is a type of social media network marketing that involves someone with a large following sharing your products or services with their audience.
Ideally, this person will have some kind of connection to your industry — for example, if your company sells shoes, you could partner with a fashion influencer.
In addition to being linked to your industry, the influencer should also have a highly engaged audience. Engagement actually matters more than followers because an engaged audience is more likely to make purchases based on the influencer’s recommendations.
Collaborate with Another Company
Another way to boost the reach of your Valentine’s Day content is to collaborate with a company that offers similar products or services as you.
For instance, if your company sells nutrition supplements, you could partner with a local gym or fitness studio and run a joint Valentine’s Day promotion.
This kind of collaboration benefits both businesses and helps you increase your reach. It also gives you more opportunities to make strong professional connections.
Partner with a Pro
If you’re still struggling to come up with a solid Valentine’s Day content strategy, connect with a social media marketing (or SMM) agency.
A social media agency can help you put together high-quality advertising company ads that appeal to your target audience and produce impressive results.
Do you need help choosing an agency that offers the best SMM services? Consider the following:
- Look at their list of services
- Check out their social media portfolio
- Read reviews from past clients
- Ask for a quote
Use these factors to create a shortlist of candidates, then reach out and schedule consultations to learn more about what they offer.
Boost the Reach of Your Valentine’s Day Content with Socialistics
The more strategic you are with your Valentine’s Day social media marketing content, the more likely you are to see great results from your holiday promotions.
Follow the steps outlined above to improve the outcomes of your organic and paid social media advertising.
If you need more help, our social media management team at Socialistics is here for you.
Contact us today to schedule a call and learn more about our services.