Montana Takes the Lead: The First State to Ban TikTok

Montana Takes the Lead: The First State to Ban TikTok

In a groundbreaking move that has captured nationwide attention, Montana has become the first state to officially ban TikTok. This bold measure is expected to face legal challenges and will serve as a testing ground for the TikTok-free America that many lawmakers have envisioned. Let's delve into the reasons behind the push to ban TikTok, explore the potential impacts on social media marketing, and discuss the concerns for companies profiting off TikTok ads.
Navigating the Latest Social Media Algorithm Changes

Navigating the Latest Social Media Algorithm Changes

Social media algorithms consistently change across all platforms. Just when you think you’ve got the hang of one app, it changes and sends you back to square one! This guide will help you understand some of the most recent ones and use that knowledge to enhance your social media strategy.
Patience Leads To Performance: A Social Media Case Study

Patience Leads To Performance: A Social Media Case Study

If you're implementing a social media strategy for your business, it's important to give it time to fully develop and measure its success. Jumping to conclusions too quickly can result in premature judgments and potentially missed opportunities. To expect paid media results in one month is completely unrealistic. Oftentimes, advertisers shut down a campaign too early and miss the benefits of a full-length paid media campaign. That's why it's recommended to wait at least four months before evaluating the success of your social media strategy - if you can’t commit to four months then you should invest your money elsewhere.
Why Is AI an Asset to Social Media Marketing?

Why Is AI an Asset to Social Media Marketing?

Why is AI in marketing so helpful? Is AI in social media marketing the new normal? Discover the benefits of artificial intelligence in social media marketing below. You’ll also learn tips on how to incorporate AI into your social media ads and content.
8 Ways to Optimize Videos for YouTube Search

8 Ways to Optimize Videos for YouTube Search

Do you want your brand’s videos to appear on more YouTube search engine results pages? Whether you need help with B2B (business-to-business) online marketing or business-to-consumer (B2C) content, you’ve come to the right place. In this article, you’ll find eight practical tips you can implement today to optimize your videos for YouTube search.
Why You Should Entrust Your Social Media to A Specialist Agency

Why You Should Entrust Your Social Media to A Specialist Agency

Running a successful business means staying on top of the latest trends, and social media is no exception. While it’s true that almost anyone can set up an account and post content on social media, if you want to reach your full potential and maximize your ROI, then you need to enlist the help of a specialist agency. Keep reading to find out why.
How to Leverage Social Media Marketing to Target Different Generations

How to Leverage Social Media Marketing to Target Different Generations

Do you need help adjusting your content and social media ads to target different generations? When it comes to social media advertising best practices, one of the first suggestions most marketers receive is to get to know their audience. After all, if you don’t know who’s consuming your content, how are you supposed to tailor it to their needs and interests? This guide features social media marketing tips to help you reach customers in any age group, from Gen Z to Baby Boomers.