Do you want your brand’s videos to appear on more YouTube search engine results pages? Whether you need help with B2B (business-to-business) online marketing or business-to-consumer (B2C) content, you’ve come to the right place. In this article, you’ll find eight practical tips you can implement today to optimize your videos for YouTube search.
Do you need help adjusting your content and social media ads to target different generations? When it comes to social media advertising best practices, one of the first suggestions most marketers receive is to get to know their audience. After all, if you don’t know who’s consuming your content, how are you supposed to tailor it to their needs and interests? This guide features social media marketing tips to help you reach customers in any age group, from Gen Z to Baby Boomers.
The new year is finally here. If you haven’t already begun planning your paid media advertising strategy, it’s time to start. Not sure what to focus on with internet advertising and marketing this year? If so, this guide is for you. Below, you’ll learn about the most interesting and exciting paid media trends to expect in 2023.
Artificial intelligence (AI) has made significant inroads into various industries, and social media is no exception. In this article, we'll explore the ways in which AI is changing social media and how businesses can take advantage of these changes.
If you want to bring a little extra happiness to your e-commerce social media or content marketing strategy, consider creating some Valentine’s Day-centered material to share with your audience. Not sure what to post or send to your customers? You’ve come to the right place. In this article, you’ll find seven ideas that can help you promote your business online during the season of love.
It’s not enough to just throw out a holiday post and check off that box on your to-do list. You must be strategic and put out effective and productive content. In this blog, we'll discuss how to increase the reach of your Valentine’s Day content and ensure you see the best results.
Are you interested in updating your approach to social media network marketing? If so, you’re in the right place. In this article, you’ll learn 10 practical ways to refresh your social media management strategy in 2023.
Have you struggled to stay on top of trends in the past? Are you unsure of how you’ll keep up with them in 2023 (and beyond)? If so, this guide can help. Use the tips discussed below, so you always know what’s trending in the social media marketing world.
TikTok, the popular social video platform owned by ByteDance, has already been banned in a few U.S. states due to security concerns. While this ban is concerning for many users, it is also a reminder of the volatility of social media platforms and the importance of having a backup plan in place. If you are a social media manager who relies heavily on TikTok for your business’s marketing strategy, now may be the time to start looking into other options such as Instagram Reels or YouTube Shorts. Let’s take a look at why these more mature platforms might be better suited to your needs.
By 2024, experts estimate that global digital ad spending will exceed $645 billion. Why do brands spend so much on digital advertising and marketing? Because it works. Plenty of businesses invest in paid media advertising. However, many still need clarification about how this type of advertising works and its value. This guide is for you if you’re part of the latter group. Read on to get your paid media FAQs answered.