Navigating various social media platforms can be daunting, especially for those new to digital marketing or just beginning to explore its potential.
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If you want to reach more of these new users — as well as people who have been on social media for years — you need to level up your content strategy. Not sure where to start? In this guide, you’ll discover how to build your social media presence, boost brand awareness, and generate impressive results.
In a groundbreaking move that has captured nationwide attention, Montana has become the first state to officially ban TikTok. This bold measure is expected to face legal challenges and will serve as a testing ground for the TikTok-free America that many lawmakers have envisioned. Let's delve into the reasons behind the push to ban TikTok, explore the potential impacts on social media marketing, and discuss the concerns for companies profiting off TikTok ads.
Is your social media advertising strategy feeling a bit stale? Do you need help figuring out how to drive results on social media? If you said “yes” to either of those questions, you’ve come to the right place. Below are five innovative social media ideas you can implement today to breathe new life into your campaigns.
Social media algorithms consistently change across all platforms. Just when you think you’ve got the hang of one app, it changes and sends you back to square one! This guide will help you understand some of the most recent ones and use that knowledge to enhance your social media strategy.
Today, we’re proud to announce that we’ve been named one of the most-reviewed digital marketers in Seattle by The Manifest. The Manifest is a business ranking platform whose aim is to connect companies with their ideal project partners. They accomplish this through a combination of ranking reviews and an awards system.
If you’re not promoting your eCommerce business on Pinterest, you’re missing out on a lot of great sales opportunities. In this article, we discuss how Pinterest marketing and Pinterest ads can boost eCommerce sales helping to grow your business.
If you're implementing a social media strategy for your business, it's important to give it time to fully develop and measure its success. Jumping to conclusions too quickly can result in premature judgments and potentially missed opportunities. To expect paid media results in one month is completely unrealistic. Oftentimes, advertisers shut down a campaign too early and miss the benefits of a full-length paid media campaign. That's why it's recommended to wait at least four months before evaluating the success of your social media strategy - if you can’t commit to four months then you should invest your money elsewhere.
Running a successful business means staying on top of the latest trends, and social media is no exception. While it’s true that almost anyone can set up an account and post content on social media, if you want to reach your full potential and maximize your ROI, then you need to enlist the help of a specialist agency. Keep reading to find out why.
Do you need help adjusting your content and social media ads to target different generations? When it comes to social media advertising best practices, one of the first suggestions most marketers receive is to get to know their audience. After all, if you don’t know who’s consuming your content, how are you supposed to tailor it to their needs and interests? This guide features social media marketing tips to help you reach customers in any age group, from Gen Z to Baby Boomers.
