Navigating various social media platforms can be daunting, especially for those new to digital marketing or just beginning to explore its potential.
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Summer ad performance tends to be lower than at other times of the year because people travel more and spend less as they prepare for back-to-school shopping (some people even start saving up for the holidays around this time). Although a dip in paid media ads results is typical around this time, there are still ways for your brand to work around the issue and achieve your social media advertising goals. Below, you’ll learn how to beat the heat and maintain paid media advertising performance during the summer season.
If you want to reach more of these new users — as well as people who have been on social media for years — you need to level up your content strategy. Not sure where to start? In this guide, you’ll discover how to build your social media presence, boost brand awareness, and generate impressive results.
Is your social media advertising strategy feeling a bit stale? Do you need help figuring out how to drive results on social media? If you said “yes” to either of those questions, you’ve come to the right place. Below are five innovative social media ideas you can implement today to breathe new life into your campaigns.
Social media algorithms consistently change across all platforms. Just when you think you’ve got the hang of one app, it changes and sends you back to square one! This guide will help you understand some of the most recent ones and use that knowledge to enhance your social media strategy.
Today, we’re proud to announce that we’ve been named one of the most-reviewed digital marketers in Seattle by The Manifest. The Manifest is a business ranking platform whose aim is to connect companies with their ideal project partners. They accomplish this through a combination of ranking reviews and an awards system.
If you’re not promoting your eCommerce business on Pinterest, you’re missing out on a lot of great sales opportunities. In this article, we discuss how Pinterest marketing and Pinterest ads can boost eCommerce sales helping to grow your business.
If you're implementing a social media strategy for your business, it's important to give it time to fully develop and measure its success. Jumping to conclusions too quickly can result in premature judgments and potentially missed opportunities. To expect paid media results in one month is completely unrealistic. Oftentimes, advertisers shut down a campaign too early and miss the benefits of a full-length paid media campaign. That's why it's recommended to wait at least four months before evaluating the success of your social media strategy - if you can’t commit to four months then you should invest your money elsewhere.
Why is AI in marketing so helpful? Is AI in social media marketing the new normal? Discover the benefits of artificial intelligence in social media marketing below. You’ll also learn tips on how to incorporate AI into your social media ads and content.
Do you want your brand’s videos to appear on more YouTube search engine results pages? Whether you need help with B2B (business-to-business) online marketing or business-to-consumer (B2C) content, you’ve come to the right place. In this article, you’ll find eight practical tips you can implement today to optimize your videos for YouTube search.
