The average engagement rate for business accounts on Instagram is 0.83 percent. There are lots of reasons why Instagram users might experience decreased engagement. However, most people’s initial reaction is to blame the infamous Instagram shadowban. What is shadowbanning? Is it a myth or a real issue? What should you do if you are shadowbanned? Read on for answers to these and other pressing questions
With the advent of the Clubhouse app in March 2020, the world of social audio grew dramatically practically overnight — and it certainly isn’t going anywhere.
If you ...
When you think about social media marketing, what kinds of platforms come to mind? If you’re like most marketers, you probably think about sites like Facebook, ...
In late February, a war broke out between Russia and Ukraine. However, the war’s effects reach far beyond these two countries’ borders.
Since the war began just a few weeks ...
If you run a business, you already know how important it is to use social media to reach customers. Maybe you have accounts on every social network, each with hundreds or ...
Forty-nine percent of consumers rely on recommendations from social media influencers to help them with their purchasing decisions. It’s no wonder so many businesses are ...
Within just 3 days of an ad campaign’s launch, the average consumer starts to experience ad fatigue. In other words, it only takes 3 days for someone to get sick of the ad ...
Late last year, Facebook (now Meta) announced that it would be removing thousands of Detailed Targeting options that relate to potentially sensitive or discriminatory topics. ...
The humble hashtag made its debut back in the fall of 2007, 14 years ago. It’s come a long way since then, and some people have even started asking if hashtags are important ...
