The world of social media is constantly changing. One day, long-form videos (a la IGTV) are all the rage. The next day, any video over 15 seconds is left in the dust. So why should you hire a social media agency?
Do you struggle to keep up with the latest social media marketing trends? Are you spending all your time creating content and neglecting other responsibilities? Do you genuinely need help from a team of professionals?
If you said “yes” to the above questions, we recommend you read the 10 incredible reasons to hire a social media agency to grow your business:
Below are 10 incredible reasons to hire a social media agency to grow your business.
1. Rub Elbows with Experts
When you hire a social media agency, you gain access to a team of experts who are paid to keep up with the latest social media trends and the newest features. They spend all day, every day creating content, studying various social media platforms, and conducting tests to see which strategies yield the best results.
Instead of playing guessing games and hoping for the best, hiring an agency allows you to lean on someone else and their expertise. Doing this can set your brand up for better social media success.
2. Access the Best Resources and Tools
Social media agencies aren’t just staffed with experts in TikTok, Instagram, Twitter, and more. They also have access to the latest and greatest social media marketing tools and resources.
The list includes everything from scheduling and content creation software to advanced tools that help monitor metrics and pick up on your audience’s behavior patterns.
An agency has all the resources you need to improve your online presence, separate your brand from your competitors, and achieve your social media marketing goals.
3. Save Time
A lack of time is one of the biggest reasons why many marketers and other professionals don’t focus more on social media marketing. If you struggle to make time in your schedule for content creation, data analysis, or monitoring your competitors’ pages, an agency can help.
Remember, social media agencies pay their employees to do the work you scramble to fit into your busy day. When you outsource social media marketing to a team of experienced professionals, you gain more time to do other essential tasks — including those only you’re equipped to handle.
4. Save Money
This news might sound a bit surprising — maybe even impossible — at first. How is paying an agency more cost-effective than doing social media work yourself?
There are a few reasons this is the case.
First, time is money. When you work with a social media agency, you gain more time in your schedule to do other things, including things that grow your business, increase profits, and boost your bottom line.
Second, social media agencies are more likely to do the job correctly the first time.
If you try to manage your social media accounts alone, you might make mistakes that impact your posts’ effectiveness and prevent you from reaching your audience. These mistakes mean you’ve spent time (and money) on work that doesn’t yield good results for your brand.
Working with an agency is good for your budget because you get quality content and effective campaigns faster. These campaigns will also produce better returns on your investment.
5. Achieve Specific Social Media Marketing Goals
The best social media agencies understand what is required to help your brand achieve specific goals.
It doesn’t matter if you want to gain more followers, boost engagement, increase website traffic, or make more sales. A team of social media marketers will listen to your needs, get to know your audience, and create a campaign that helps you accomplish your objectives.
6. Gain Valuable Data
Hiring a social media agency doesn’t just help you create and share high-quality content on Instagram and TikTok. It also gives you access to valuable data regarding your followers, their interests, and their online behaviors.
After you’ve received this data, you can use it to make more informed decisions in the future and cater to your target audience. The more insight you have into your followers, the easier it is to avoid costly mistakes and improve the results from your social media campaigns.
7. Get an Outsider’s Perspective
If you’ve been managing your brand’s social media profiles for a while, it might be time to get a fresh set of eyes (or several sets of eyes) on it.
After spending months or years creating content for social media, it’s easy to fall into a rut or miss out on meaningful patterns. When experts start working with your brand, they give you a new perspective on your social media presence.
This novel insight allows you to see what’s working and what’s not. It can also help you decide what aspects to change moving forward.
8. Learn New Skills
In addition to working with you to improve your social media content and streamline your campaigns, social media agencies can also teach you new skills. For example, they can help you get more comfortable creating paid social media ads or filming TikTok videos or YouTube Shorts.
The more you know about various social media platforms and their features, the easier it is to keep your content fresh and ensure your audience stays engaged.
9. Receive Long-Term Support
When you work with a reputable social media agency, they won’t create content and leave you to your own devices. They become a trustworthy partner to your brand and provide ongoing support.
If you need help understanding metrics or want to know how to handle a specific social media feature, your team of social media experts will be there to assist.
10. Enjoy Peace of Mind
Don’t underestimate the peace of mind that a social media agency can provide you and your team.
Whether you’re an entrepreneur running a startup or a marketing manager for a major corporation, an agency can lighten your load and free up your schedule.
You’ll have more time to focus on core competencies after hiring an agency. Nonetheless, you can also rest easy knowing that seasoned professionals are managing your business’s social media presence.
Tips for Hiring a Social Media Agency
Now that you know the reasons to hire a social media agency, let’s get into the steps you can take to choose the best one.
Here are some tips for finding a digital marketing agency with social media experts to help you achieve your goals:
Review Lists of Services
The first step to choosing the right agency is looking at each candidate’s specific list of social media marketing services.
Can they assist with paid social media ads? How about influencer marketing
This information should be readily available on the agency’s website. Don’t waste time considering a company that doesn’t offer what your business needs.
Look at Portfolios
The next step in narrowing down your list of options is looking at each agency’s online portfolio.
Take a look at their past work. Consider how it looks and what you like and dislike about it.
If the agency’s website features case studies for previous clients, that’s even better. Look at each client’s results to see what this agency might offer you.
It’s always a good idea to read reviews posted on third-party platforms before investing in any type of service, including social media marketing services.
Find out what past clients think about the agency’s work and whether they would hire them again. Be sure to look at a variety of reviews to get a more holistic view of the agency’s work.
Get a Quote
We’ve already discussed how hiring a social media agency can save money. However, you might still wonder how much you should spend on outsourcing social media marketing.
Always ask for a quote or look for a budget calculator to get a better idea of what the agency charges. This information helps you plan and budget accordingly.
If you’re still struggling to decide between a couple of candidates, schedule a call to talk to a representative from the agency.
Whether you chat via video or over the phone, a call lets you know more about the business and the professionals assisting with your social media campaigns. It also allows you to ask any lingering questions and ensure you make the right final decision for your brand.
Hire a Social Media Agency Today
Learning the ins and outs of paid media advertising and social media marketing can easily feel like a full-time job (and you don’t have time for another full-time job, do you?).
When you work with an agency, you can buy back some of your valuable time and feel confident that trained professionals are handling your brand’s social media presence.
If you’ve been searching for a reason to hire a social media agency to help you expand your online presence and see better results, look no further than Socialistics. We assist with organic social media, paid social media, influencer marketing, and more.
Contact us today to learn more or get started!