Approximately 1.6 billion of Facebook’s 2.7 billion active users are connected to a small business through the platform. There’s a lot of potential for you to convert the folks who follow your business into paying customers, especially if you have a good Facebook Ads strategy. Thinking about handling Facebook Ads all by yourself? You might want to reconsider. Outlined below are some of the benefits you can experience when you hire a Facebook Ads expert to help you out.
What Does a Facebook Ads Expert Do?
A Facebook Ads expert has spent years learning the best ways to use Facebook Ads. They may work alone or they may be part of a social media agency.
Ads experts carry out a variety of tasks to help businesses improve their ad campaigns, including the following:
- Writing and editing ad copy
- Creating high-quality graphics
- Generating leads and sales
- Collaborating with marketing teams for more consistent branding
- Creating squeeze pages and lead generation forms
- Testing and monitoring ad campaign results
- Reporting the results of Facebook ad campaigns
- Managing paid campaign strategies
- Measuring and optimizing campaigns
Facebook Ads have the potential to help businesses grow and become more profitable. It takes a lot of work to keep up with ad campaigns, though.
For business owners who don’t want to or are unable to dedicate enough time to these campaigns, teaming up with a Facebook Ads professional is a great alternative.
Why Hire a Facebook Ads Expert?
Why do you need to hire a Facebook Ads expert? Why can’t you just do everything by yourself?
Technically, you could try and do it all on your own. However, when you invest in a professional (or a team of professionals) who has done extensive research into the Facebook Ads platform, you’ll experience a lot of benefits, including the following:
Save Money and Time
At first, you might be hesitant about hiring an expert because you’re worried about the cost.
Maybe you think it’s cheaper to take a DIY approach, or you assume that you’ll save more money by bringing a social media manager onto your team. In reality, though, working with an agency or hiring an outside professional can often give the most bang for your buck.
Let’s start by tackling the DIY vs hiring a professional conundrum.
We all know that time is money. If you’re investing several hours every day into your Facebook Ads strategy, you’re going to be letting other things (perhaps things that only you know how to do) fall by the wayside. This makes your business less efficient, which can eat into your bottom line.
Don’t forget about the costs of mistakes, either. If you don’t really know what you’re doing with your Facebook Ads, you’re probably going to make a lot of mistakes.
These mistakes can lead to less of a return on your investment. As a result, you’re losing money and holding your company back from being as profitable as possible.
Outsourcing your Facebook Ads strategy is also cheaper than hiring a full-time social media manager.
When you hire a manager, you have to pay their salary and benefits and also worry about increased overhead costs. When you outsource and partner with an agency, you pay a flat fee for their services. This is often a lot cheaper, and it allows for easier budgeting.
Experience a Greater Depth of Skill
The average Facebook user clicks on 8 ads per month. A Facebook Ads expert has the knowledge and skills necessary to make sure your business’s ads are part of that collection.
It takes a lot to run successful Facebook Ads campaigns. The following are just some of the skills you’ll need:
- Understanding of the platform
- Ability to design appropriate creative
- Understanding of audience insights
- Ability to optimize ads over time
Do you have these skills? Do you have the time to develop them? There’s a good chance the answer to those questions is “no,” and that’s okay.
You don’t have to do everything yourself just because you’re the boss. When you bring in an outside expert, you can get more done and free yourself up to focus on other important aspects of running a successful business.
Create More Targeted Ads
One of the coolest features of Facebook ads is all of the targeting options the platform offers. Facebook allows you to target people based on a variety of factors, including the following:
If you need help creating highly targeted ads, working with a Facebook Ads expert is a must. They can help you get extra-granular with your advertising campaigns to target the people who are most likely to purchase your products or services.
Implement Better Remarketing Tactics
A Facebook Ads expert can also offer a lot of assistance when it comes to remarketing.
Remarketing allows you to target people who have already visited your website, used your mobile app, or provided their email address. Basically, if they’ve already engaged with you in some way, remarketing can give them the push they need to pull the trigger and become a customer.
The Facebook Ads platform helps you to remarket to these people and remind them of what your business has to offer. Figuring out the best way to do this can be tricky, though. An Ad Expert can handle the ins and outs for you so you can feel confident that you’ve done it properly.
Navigate Facebook Rules with Ease
Facebook has a lot of rules and regulations in place when it comes to businesses advertising on the platform. The goal of these rules is to keep users happy and avoid frustration from being exposed to too many ads during their visits.
If you’re trying to handle Facebook Ads all on your own, you’ll likely find that a lot of your ads get flagged and taken down because they violate one of Facebook’s hard-to-understand rules.
Want to avoid this? Work with an expert. Facebook Ads experts make it their job to learn the ins and outs of Facebook’s rules.
When you partner with them, you can feel confident that your ads are platform-approved and will actually get in front of your target audience.
Learn Facebook Best Practices
A Facebook Ads expert can also help you learn how to use the platform to achieve your specific business goals. When they meet with you, they’ll ask lots of questions to figure out what you want to accomplish.
The following are just some of the topics you’ll likely cover during your initial meeting:
- Goals and budget
- Current marketing strategy (as well as what is and isn’t working)
- Suggestions for your future marketing strategy
With this information, your Facebook Ads expert can create a plan that’s tailored to your unique business. They don’t stop there, though.
Facebook Ads experts also prioritizing monitoring your results and making adjustments as needed. They’ll assess ad performance and make changes on a regular basis so you can continue to see results long-term.
Tips for Hiring a Facebook Ads Expert
Hiring a Facebook Ads expert comes with lots of benefits. The key, though, is to make sure you’re working with the right person.
Do a little digging before you hire someone to help you out. Consider the factors listed below and you’ll have a much easier time finding an expert (or a team of experts) who will be an asset to your company:
Read Reviews and Testimonials
Find out what others are saying about the ads expert or social media agency you’re thinking about hiring.
Check the company’s website for reviews and testimonials. You can also look them up on third-party review sites. This helps you to get a more comprehensive understanding of their work.
Look at Their Past Work
Speaking of their work, ask to see samples of past projects, too.
Any good social media expert will be happy to showcase ad campaigns they’ve worked on in the past. They’ll also be able to provide you with data to back up the success of those campaigns.
Consider the Cost
Finally, don’t forget about your budget. Find out what the expert you’re thinking about hiring charges for their services and consider whether or not you can afford their fee.
Keep in mind, though, that it’s almost always more cost-effective to outsource. You’ll also likely see a better return on your investment when you work with an expert instead of trying to tackle Facebook advertising on your own.
Work with a Professional Team Today
Are you convinced that you need to work with a Facebook Ads expert? Do you want to find someone who checks all the boxes listed in the hiring section above?
If so, Socialistics is here to make your search as easy as possible. We’re a team of insatiable storytellers who are dedicated to becoming the world’s most respected social media agency.
Contact us today to learn more about our social media marketing services or to schedule a no-obligation social media assessment. We can’t wait to help you take your Facebook Ads strategy to the next level.
Joanna, our Director of Paid Social, is a 6+ year marketing expert specializing in media buying, business strategy and social media advertising. She has worked for companies big and small across the globe including mophieⓇ, MyMuscleChef, Trupanion and Habitat for Humanity.