Did you set a goal to improve your social media marketing this year? Are you unsure of how to make this happen?
Instead of hiring a social media manager or trying to handle everything on your own, consider working with a social media agency.
Don’t know what a social media agency can do that you (or another full-time employee) can’t? Read on to find out.
Provide Access to More Resources
If you’re working with a tight budget, you probably can’t afford new social media management software or tools that streamline the posting and content creation process.
Social media agencies have access to all of these resources and more.
When you partner with a professional agency, you can rest easy. You’ll feel confident knowing they’ve already invested in the best tools (and have learned how to use them in ways that ensure you get noticed).
Save Money on New Employees
You could hire a social media manager to improve your social media image and market your brand. However, taking this approach could also cost you a lot of money.
Initially, you might assume that working with an agency is a more expensive option. In reality, though, it’s way more costly to hire a full-time employee than it is to pay a flat monthly fee to an agency.
The average yearly salary for a senior social media manager with at least 4-6 years of experience is $85,000/year. It also takes, on average, 42 days to fill an open position. If that doesn’t sound appealing (or cost-effective) to you, an agency is the better choice.
| Socialistics | Employee | |
| Salary/Retainer | $5,000 – $7,500 | $7,000.00 |
| Social Security Tax | $434.00 | |
| Medicare | $101.50 | |
| Federal Unemployment Tax | $64.40 | |
| State Unemployment Tax | $18.00 | |
| Workers Compensation Insurance | $129.50 | |
| Insurance Premiums | $250.00 | |
| 401k Contributions | $210.00 | |
| Space & Equipment | $175.00 | |
| Software and subscriptins | $450.00 | |
| Recruiting Expenses | $40.00 | |
| Paid Vacation | $269.23 | |
| Total Monthly Cost | $5,000 – $7,500 | $9,141.63 |
Keep Up with Social Media Trends
Approximately 44 percent of small businesses report that they depend on social media for generating brand awareness. Forty-one percent also say that they depend on it to drive revenue.
If these statistics resonate with you, you must keep up with social media trends to continue seeing results. This can be hard to do when you’re busy running and building a company, though.
A social media agency will do all the research and heavy lifting for you. That way, you’re free to focus on other important matters.
Offer Expertise in the Field
Social media management is far more difficult than most people realize.
You might assume at first that it’s just about throwing up a post every once in a while. There’s a lot more to it than that, though.
From posting at the most appropriate times to creating content that your audience enjoys, social media management is a full-time job.
When you work with an agency, you get access to genuine experts. They will provide valuable insight, assess your current analytics, and help you create a strategy that produces great long-term results.
Are You Ready to Work with a Social Media Agency?
As you can see, there are lots of advantages that a social media agency can provide. Are you ready to experience these benefits? If so, it’s time to start working with an agency.
Contact us today at Socialistics to learn more about our social media services. We can’t wait to hear from you!
