Social Media Agency vs. Hiring An Employee
November 19, 2020 by Jason Yormark
Social media marketing is an essential part of running a business in 2020. It’s not always easy, though.
Have you been thinking about hiring someone to help you run your social media accounts and manage your campaigns? Instead of hiring one social media manager to do all of that work, why not partner with an agency that employs a full team of experienced social media experts?
Outlined below are some of the top benefits you can experience when you hire a social media agency rather than just hiring one full-time employee to manage all of your social media marketing needs.
At first, many business owners assume that it costs more money to hire a social media agency than it does to just employ one person. The opposite is actually true, though.
Based on our research, we’ve found that the average full-time social media manager earns about $4,500 per month.
In addition to paying them that salary, which adds up to $54,000 per year, there are a lot of other expenses associated with a full-time employee. This includes various taxes, benefits, insurance premiums, 401(k) contributions, and paid vacations.
Don’t forget, you’ll also have to spend money setting up a place for your new employee to work. You’ll likely have to invest in software programs or other subscriptions to help them do their job, too. All of that adds up to a little less than $61,000 per year for one employee.
In contrast, the monthly retainer that an agency like Socialistics charges is just $3,000. That adds up to $36,000 per year, a little more than half of what you’d spend on an employee.
Think of what you could do with all of that extra money. What else could you invest in to grow your business and make it even more profitable?
Below is a chart breaking down the average cost of a full-time employee compared to the cost of hiring an agency:
The cost savings alone are enough for most people to get serious about hiring an agency instead of an individual employee. If you need some more convincing, though, think about the expanded capacity that an agency has compared to a full-time social media manager.
A whole team of social media experts will always be able to do more for your brand than one individual. Not only can they get more done, but they can, as a collective, bring a greater level of depth to your projects than one person can by themselves.
Access to the Latest Technologies
Social media agencies often have access to the latest social media marketing tools and technologies. It’s far easier for a full team to keep up with the ever-changing social media landscape than it for one employee who’s already bogged down with dozens of other tasks.
Access to Measurable Results
When you partner with an agency, you not only have access to more advanced tools and technologies, but these tools and technologies can also provide you with more detailed information about how your campaigns are doing. This, in turn, makes it easier for you to figure out what’s working and what isn’t.
Social media agencies take much of the guesswork out of the equation. They help you to make informed decisions about how you run your business and market your brand.
Faster Turnaround Times
One social media manager for your business can only work so quickly. It doesn’t matter how efficient they are or how skilled they are at their job. At the end of the day, they’re just one person.
A social media agency, with its larger staff and expanded resources, will be able to get more done in less time. This means you’ll be able to launch campaigns and start seeing results sooner. All of this will lead to an expanded reach, more engagement, and more conversions.
There are tons of risks associated with hiring a new employee. First of all, there are expenses associated with advertising and filling an open position. Then, there are the risks that you face when someone joins your team.
No matter how great a person seems in an interview, there’s still a possibility that they won’t mesh well with the rest of your staff. There’s also a chance, of course, that they won’t be as good at helping you build up your social media presence as they claimed to be. You’ll never know until you bring them on full-time.
At that point, if you find that they’re not a good fit, you’re left with two less-than-ideal options: Keep paying them and hope they get better, or fire them and spend more money trying to find a replacement. All the while, your business’s social media marketing strategy suffers.
Finally, hiring a social media agency is far less stressful than hiring a social media manager. Think about all of the time that you have to spend recruiting, interviewing, and then training someone so that they can accurately represent your brand online.
If the idea of doing all of that makes your stomach turn, you’re likely better off partnering with an agency instead.
It doesn’t take anywhere near as much time or energy to meet with an agency rep and figure out whether or not you get along well with them and like their work. The best agencies also will have lots of reviews and testimonials that you can reference to determine whether or not they’re a good fit.
Work with a Social Media Agency Today
As you can see, there are plenty of reasons why you ought to hire a social media agency to handle all of your social media marketing needs. An agency can do far more for your brand than one individual employee can, from reducing costs to producing more noticeable and measurable results.
Do you want to partner with a high-performing agency today? If so, we’re here for you at Socialistics. Contact us to learn more about what we can do for your brand.
I'm a 20 year veteran of digital marketing & the owner and founder of Socialistics, a social media agency based in Seattle. My spare time is filled with writing, baseball, my boys and everything Seattle has to offer.
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