Summer ad performance tends to be lower than at other times of the year because people travel more and spend less as they prepare for back-to-school shopping (some people even start saving up for the holidays around this time). Although a dip in paid media ads results is typical around this time, there are still ways for your brand to work around the issue and achieve your social media advertising goals. Below, you’ll learn how to beat the heat and maintain paid media advertising performance during the summer season.
If you want to reach more of these new users — as well as people who have been on social media for years — you need to level up your content strategy. Not sure where to start? In this guide, you’ll discover how to build your social media presence, boost brand awareness, and generate impressive results.
Is your social media advertising strategy feeling a bit stale? Do you need help figuring out how to drive results on social media? If you said “yes” to either of those questions, you’ve come to the right place. Below are five innovative social media ideas you can implement today to breathe new life into your campaigns.
Social media algorithms consistently change across all platforms. Just when you think you’ve got the hang of one app, it changes and sends you back to square one! This guide will help you understand some of the most recent ones and use that knowledge to enhance your social media strategy.
Today, we’re proud to announce that we’ve been named one of the most-reviewed digital marketers in Seattle by The Manifest. The Manifest is a business ranking platform whose aim is to connect companies with their ideal project partners. They accomplish this through a combination of ranking reviews and an awards system.
If you're implementing a social media strategy for your business, it's important to give it time to fully develop and measure its success. Jumping to conclusions too quickly can result in premature judgments and potentially missed opportunities. To expect paid media results in one month is completely unrealistic. Oftentimes, advertisers shut down a campaign too early and miss the benefits of a full-length paid media campaign. That's why it's recommended to wait at least four months before evaluating the success of your social media strategy - if you can’t commit to four months then you should invest your money elsewhere.
Over half (56 percent) of consumers say they search social media during the holidays to learn about new products and services. But don't worry, if you don’t have a robust ...
How do you know if you’ve chosen the right social media agency? This guide explains the importance of the onboarding process with a social media agency and how to tell if a company has a good client onboarding strategy.
Our team at Socialistics isn’t afraid of a little friendly competition. We stand by our services and love opportunities to share our skills as a creative agency. We recently had a chance to compete in the MarCom Awards — and we won! Socialistics received a MarCom Gold Award for social media content creation for our work on the latest Think Twice campaign.
Is your Shopify store ready for the deluge of Black Friday shoppers who will hit to take advantage of your sale? Are you worried about how to stand out on this busy shopping day and draw people to your eCommerce site? Not sure how to create an effective SEO plan? This guide explains everything you need to know about SEO optimization on the Shopify platform.