Why You Should Choose A Social Media Agency Vs. A General One
October 22, 2020 by Jason Yormark
When it comes to social media marketing, it’s easy to feel overwhelmed. That’s why working with a professional can be so helpful. It’s important to note, though, that not all professionals have the same level of expertise. If you want to hire a professional or team of professionals to assist you in your social media marketing efforts, you might be thinking about hiring a general marketing agency that does a little bit of everything (including social media marketing).
This is one option, but you’ll likely be better off working with a social media agency that specializes exclusively in social media marketing. Read on to learn about the specific benefits these types of agencies have to offer.
More Experienced Staff
To get a job at a marketing agency that specializes in a particular service, such as social media marketing, employees need to have a lot of knowledge and experience.
Because their social media agency only offers a specific type of service, the folks who run it are typically going to be more scrupulous with their hiring practices. They’re not just going to bring in anyone who has a Twitter account. Instead, they’ll only add people to their team who have an expansive understanding of social media marketing, as well as a passion for this particular part of the industry.
This high level of experience works in your favor. When you enlist the services of a specialist social media agency, you get to rest easy knowing that your business’s social media marketing strategy is being handled by true professionals.
Social media agencies, of course, will only offer services related to social media marketing. At the same time, though, there’s also a good chance that their social media services will extend way beyond what a generalist marketing agency can provide.
A general marketing agency likely offers some standard social media marketing services, usually tacked on as an afterthought. Maybe they’ll help you put together some content or learn the basics of paid advertising, for example.
An agency that specializes in social media marketing, on the other hand, will do this and much more. They’ll help you to create content, put together paid advertising campaigns, build a community, partner with influencers, and asses analytics so you can make informed choices moving forward.
In many cases, a specialized social media agency can provide you and your business’s social media strategy with more attention than a generalized agency can. People who work for general agencies typically have a lot of different tasks that they’re juggling at once (for lots of different clients).
Because the workers at a social media agency only have to worry about your company’s social media strategy, they can spend more time working on it. They can also help you to fine-tune your approach without having to worry that they’re neglecting other parts of your marketing plan.
Agencies that specialize in a specific service like social media marketing are often more effective than agencies that try to do everything for everyone. When you consider the fact that, with a social media agency, you’re getting access to more experience, more services, and more attention from employees, it makes sense that you’re going to have a better end result.
Most social media agencies will also provide you with detailed analytics and assessments so you can measure your progress. You’ll be able to see exactly how well you’re doing, as well as what’s working and what isn’t. This, in turn, will make it easier for you to adjust your strategy moving forward so you continue to see improvements.
More Bang for Your Buck
At first, the idea of hiring an agency only for social media marketing might seem too expensive. Don’t forget, though, that these agencies can provide a lot of value (more than what a general agency can provide in most cases).
When you work with a social media agency, you’ll likely see better results, and see them faster. You’ll also have access to data that helps you to streamline your approach and continue making progress.
On the flip side, a general agency might not be able to produce the kind of results that you want. They also might not have access to the kind of data you need to notice the kind of improvements you’re making (or find out if you’re actually making improvements).
Don’t underestimate the benefits of exclusivity.
For a general marketing agency, social media is often a mere afterthought. They have so many other types of marketing that they’re focusing on, they often don’t have the time or resources to give your social media strategy the attention it deserves.
Since the folks at social media agencies only focus on social media, you can feel confident that your business’s platforms are being handled by professionals who care about your success and aren’t bogged down by other, unrelated tasks.
Social Media Use Is on the Rise
Finally, don’t forget that social media usage is at an all-time high right now. There are almost 4 million social media users worldwide (that’s about 45 percent of the population), and Facebook alone has over 2.5 million users.
Social media use is only going to continue growing, so social media marketing ought to be a top priority for any business owner that wants to succeed long-term. These business owners deserve to work with partners who have the experience and abilities necessary to maximize their results.
Work with a Social Media Agency Today
When you hire a general marketing agency to handle your social media, you’ll likely see some improvements in your approach. If you work with a highly specialized social media agency, though, your results will likely be more significant and will continue to improve.
If you’re looking for a social media agency that can help you experience all of the benefits listed above, we’re here to help at Socialistics. Contact us today to learn more about our social media marketing services or to schedule an appointment for a consultation.
I'm a 20 year veteran of digital marketing & the owner and founder of Socialistics, a social media agency based in Seattle. My spare time is filled with writing, baseball, my boys and everything Seattle has to offer.
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