Why is AI in marketing so helpful? Is AI in social media marketing the new normal?
Recent data shows that, on average, marketing and sales departments prioritize artificial intelligence (AI) and machine learning (ML) 40 percent more than departments.
Discover the benefits of artificial intelligence in social media marketing below. You’ll also learn tips on how to incorporate AI into your social media ads and content.
How to Include AI in Your Digital Advertising Strategy
You can use artificial intelligence in your social media and digital marketing strategy in several ways. Here are some of the most popular options:
Content Creation
Many brands use AI tools to help with content creation. AI can make the content creation process much more manageable, from writing entire blog posts and captions to assisting with outline creation and hashtag generation.
Many tools also assist with editing and checking for plagiarism, which is also beneficial for marketers who want to ensure clarity and avoid publishing duplicate content.
Content Personalization
Artificial intelligence can also help marketers personalize their content and tailor it to different audiences. Personalization increases engagement and helps people feel more connected to your brand.
AI tools use a “content popularity prediction” system to help you better understand your customers. It can recommend types of content they likely want to see, saving you from playing guessing games.
Social Listening
You can also include artificial intelligence in your social monitoring and listening strategy. AI can efficiently analyze social data and extract valuable insights, including the following:
- Global brand mentions
- Consumer trends
- New audiences to consider targeting
- Brand reputation
- New avenues for social media promotion
With all this data at your fingertips, it’s easier to make informed decisions about how you will adjust your social media marketing strategy in the future.
Ad Management and Optimization
In addition to writing posts and captions, artificial intelligence tools can also write social media ads for you. These ads will be optimized for clicks and conversions, helping you see better results and greater returns on your investment.
Customer Responses
Many brands now use artificial intelligence-powered chatbots to answer frequently asked questions and connect with customers anywhere and at any time. For example, you could use a chatbot to tell people about your business hours, share a link to your services page, or find out where you’re located.
Benefits of AI for Social Media Network Marketing
When brands incorporate artificial intelligence into their social media marketing strategy, they can experience several benefits, including the following:
Lower Costs
Properly using artificial intelligence can help you save money on various social media marketing processes. For example, AI-powered automation enables you to create more content in less time, scale your business more effectively, and regular ad spending (while also targeting social media audiences more effectively).
Improved Customer Relationships
When you use chatbots to respond quickly and answer frequently asked questions, you can foster better relationships with your customers. If they know they can connect with your brand at any time, they may be more inclined to continue working with you since they appreciate the convenience you offer them.
Easier Content Management
Artificial intelligence can assist with various aspects of content management, from scheduling and posting to republishing.
These processes can easily take up much of your time, taking you away from other, more valuable social media marketing tasks. Automating them with the help of AI allows you to be more productive.
Improved Search Engine Ranking
When you use artificial intelligence for content creation, you may find that it’s easier to get picked up by social media algorithms and rank higher on results pages.
The higher your ranking, the more likely people are to learn about and engage with your brand. A higher ranking adds credibility to your brand as well.
Better Analytics
The use of artificial intelligence tools can provide you with more detailed social media analytics.
These analytics can help you understand how your brand is performing on various platforms and what you can do to improve. You can also use this information to learn about your audience and refine future content.
Increased Revenue
All these benefits add up to one thing: More sales and more revenue. If you want to use social media marketing to increase sales, artificial intelligence can help you get there.
Tips for Using Artificial Intelligence in Social Media
If you want to begin including artificial intelligence tools in your social media content, it’s essential to understand some critical best practices. The following are some of the most important ones to keep in mind:
Choose the Right Tools
Not all AI-powered tools are created equal.
Take note of the features each tool offers and consider how you can use them in your marketing campaigns. Read reviews to see what past users have to say about the solution, too.
Give Tools Time to Work
Be patient. You might not see results right away, but that doesn’t mean a particular tool isn’t valuable.
Monitor Progress
Pay attention to how your campaigns perform while using specific tools. If you don’t monitor performance, how are you supposed to know if the tool is working?
Partner with an Online Marketing Firm
If you need more help using artificial intelligence in your social media campaigns, consider partnering with a social media agency or content marketing service that has experience using AI-powered tools. Agencies that include AI in their advertising marketing services can help you choose the right tools and ensure you’re using them correctly.
Discover More Digital Marketing Solutions Today
Are you interested in including artificial intelligence in your social media management strategy? If so, start with the best practices discussed above.
Do you need additional help creating effective campaigns? Partner with a social media agency with experience using AI in internet advertising and marketing.
At Socialistics, we work hard to stay informed about the latest business-to-consumer and business-to-business online marketing techniques — including the use of artificial intelligence.
Contact us today to learn more about our marketing agency and social media expertise or to check out our social media advertising samples.
