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Why Ecommerce Facebook Ads Are The Way To Go

by | Jan 19, 2021 | facebook, paid ads

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Facebook is the world’s largest social network. It has over 2.7 billion active users! Are you using Ecommerce Facebook ads as part of your store’s marketing strategy? If not, you’re likely missing out on reaching a lot of potential customers.

Not sure whether or not ecommerce Facebook ads are worth it? Listed below are some of the most significant ways they can benefit your business.

Lots of Ad Options

One of the greatest benefits of Facebook ads for e-commerce businesses is the fact that there are lots of different ad options to choose from. The following are some of the most popular Facebook ad types you can use for your e-commerce store:

  • Canvas ads: Full-screen ads that combine video, text, still images, and calls to action
  • Carousel ads: Swipeable ads that allow you to display up to 10 images at a time
  • Post engagement ads: Ads that allow for increased reach, more visibility, and better engagement
  • Video ads: Showcase videos up to 240 minutes to tell a full story about your brand
  • Gif ads: Short, sweet, and engaging videos that are perfect for catching people’s attention

With so many different options, it’s easy to reach lots of different people with your ads. You can also keep your audience on their toes and ensure they never get bored with them.

Expanded Reach

Remember, Facebook has over 2.7 billion active users. Even if you only reached a tiny fraction of those users, that’s still a lot more people than you’d likely be able to reach using other marketing strategies.

Facebook ads help you to get your business in front of more people. It allows you to build brand awareness and get folks interested in what you have to offer.

Microtargeting

Another awesome feature of Facebook ads is the ability to microtarget. Microtargeting allows you to fine-tune your ads so that you can easily reach members of your target audience.

Facebook allows you to target people based on a variety of factors, including the following:

  • Age ranges
  • Behaviors
  • Connections
  • Demographics
  • Interests
  • Languages
  • Locations

Facebook even lets you target people who are fans of your competitors’ pages. The more targeted your ads are, the more likely they are to convert.

Dynamic Retargeting

In addition to microtargeting, Facebook allows for dynamic retargeting, too.

Retargeting involves reaching out to members of your target audience who have visited your e-commerce store in the past. When you retarget these people, you can remind them of what your business has to offer.

Maybe, when they first visited the website, they were just curious about your products but weren’t ready to make a purchase. By retargeting them, you can showcase other products or services that you offer. Then, you’ll have a better chance of getting them back to your website again in the future.

Cost-Effective Clicks and Conversions

Are you looking for an advertising method that provides a lot of bang for your buck? If so, Facebook ads are a great option to consider.

The price of advertising on the platform is already quite low. The amount of specificity with which you can target your audience also increases your likelihood of seeing a return on your investment.

Custom Calls to Action

When you’re creating Facebook ads, you can also customize your ads’ calls to action.

It doesn’t matter if you want people to “Shop Now”, “Order Today”, or “Sign Up Here.” Regardless of your goals, you can customize your call-to-action to get people to do exactly what you want them to do.

Robust Analytics

Finally, don’t forget that Facebook provides you with robust analytics to assess your ads and figure out what’s working and what isn’t.

The following are just some of the analytics Facebook offers:

  • Weekly ad reach
  • Post engagement
  • Number of page likes
  • Top-performing posts
  • Clicks
  • Conversions
  • Sales

With all of this data at your fingertips, it’s easy to adjust your Facebook ads to ensure maximum performance. You never have to play the guessing game with your advertising strategy again.

Tips for Better E-Commerce Facebook Ads

Clearly, Facebook ads have a lot of benefits. Not sure how to get the most out of this advertising method? Here are some bonus tips to keep in mind:

Diversify Your Ads

There are tons of different styles of Facebook ads that you can use to show off your products and services. Don’t just stick to one ad style. Mix things up and experiment with lots of options.

This will help you get a better sense of what your audience likes to see. It’ll make it easier for you to plan your marketing strategy in the future, too.

Review Analytics

Facebook offers a slew of impressive analytics. Why wouldn’t you take advantage of them?

Paying attention to Facebook ad analytics will help you to see better results and a better return on your investment. Remember, though, that you can’t just look at this information. You also have to use it.

Take note of all the data that Facebook provides to help you analyze your ads. Then, keep that information in mind as you’re making plans for the future.

Use Facebook and Instagram Together

Instagram, which is owned by Facebook, also has over 1 billion active users.

Do you want to reach even more people? Do you want to reach members of your target audience on multiple platforms? If so, make sure you’re using Facebook and Instagram ads together.

You don’t have to create an entirely separate collection of ads for Instagram. Remember, you can share Facebook ads on Instagram as well as Facebook.

Facebook’s ad creation platform makes it easy for you to share on Instagram and Facebook. That way, you don’t have to worry about investing a ton of time or energy into multi-platform promotion. 

Start Using Facebook Ads Today

Are you ready to start using ecommerce Facebook ads to promote your business? Do you want to experience all the benefits listed above?

If so, start by following these tips. We’re also here to help at Socialistics if you need more comprehensive support.

Contact us today to learn more about our social media marketing services.

Joanna Bresson
Joanna Bresson

Joanna, our Director of Paid Social, is a 6+ year marketing expert specializing in media buying, business strategy and social media advertising. She has worked for companies big and small across the globe including mophieⓇ, MyMuscleChef, Trupanion and Habitat for Humanity.