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How To Use Social Media For Recruiting

by | Jul 5, 2021 | agency tips, marketing, social media

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Approximately 84 percent of organizations use social media for recruiting purposes. Nine percent of those who aren’t using it yet, plan to start doing so soon.

Are you thinking about using social media to recruit for your business? Read on to learn some of the benefits of this approach. You’ll also find some tips that will help you get started.

Benefits of Social Media for Recruiting

Why would someone want to use social media for recruiting? Here are some specific benefits social media has to offer recruiters:

  • Greater Reach: With over 3.8 billion social media users worldwide, businesses can use social media platforms to get in touch with tons of potential employees
  • More Targeted Ads: With tools like Facebook Ads, you can make your advertisements highly targeted and reach a specific group of people that meet your unique criteria
  • More Qualified Leads: Social media allows you to identify qualified and well-rounded candidates; sites like LinkedIn, in particular, can connect you right away to industry professionals
  • Easier Review: Many people find it easier to review applications and get to know candidates through social media than through traditional recruitment methods

 

How to Use Social Media for Recruiting

Okay, you’re convinced that there are benefits to using social media for recruiting. Where do you start, though? Here are some tips that will help you find qualified candidates in no time:

Engage with Potential Candidates

The more engaged you are on social media, the easier it is to build relationships and get people interested in joining your team. Be friendly and personable, respond to questions and comments promptly, and ask genuine questions to get to know people better to see if they’re a good fit.

Don’t Spam People

Don’t be spammy. If you’re constantly flooding people’s inboxes with recruitment messages, they’re going to get frustrated and will likely block you. That’s not helpful when you’re trying to build your team, is it? 

Remember Social Media Best Practices

It doesn’t matter what kind of post you’re putting together. Always remember social media best practices. Best practices, in this case, include using hashtags that are relevant to your business and your recruitment goals. Include high-quality videos and photos that align with your brand and show off the best parts of your business, too.  

Make Your Ads Extra-Specific

When you’re creating a social media ad for a new position, make it as targeted as possible. Be clear about the age, education level, and location of the people you’re trying to reach. This helps you ensure you’re getting in touch with the right candidates.

Work with a Professional

If you’re still feeling lost, don’t be afraid to work with a professional, too. A social media agency can help you fine-tune your approach, eliminate the guesswork, and maximize the results you see from your recruiting efforts.

Work with a Social Media Agency for Recruiting Today

Are you interested in using a social media agency for recruiting? Do you want to find talented team members who will help you take your business to the next level?

If you want to recruit using social media but aren’t sure where to start, we can help. Contact us today to learn more about our social media marketing services

Image source: Unsplash

Ashley Ohl
Ashley Ohl

Ashley has had over 10+ years of experience working in the world of Social media marketing. She has worked with personal brands, small businesses, non-profits, larger companies and everything in between.