You’ve got a Facebook page for your business and you are ready to rock n’ roll with some advertising. But, wait! This isn’t as straightforward as you thought. Don’t worry. You’re not alone. Some people spend years developing their skills on Facebook Business Manager and Ads Manager.
I won’t be able to get you on that level today, but we will get you all set up on Business Manager and Ads Manager.
Let’s start with the basics.
WHAT IS BUSINESS MANAGER?
Facebook Business Manager is a central system that allows you to organize all aspects of your Facebook Business page.
Within Business Manager, you can
- Manage your assets (multiple Facebook pages, Instagram accounts, etc.)
- Manage user permissions (This isn’t easy to do alone. Maybe you want to add a business partner, employee, or an agency)
- Keep your account secure (Business Manager has sophisticated security measures in place)
HOW TO SET UP BUSINESS MANAGER
Once you’ve decided to use Business Manager for your page, the set up is simple.
Step 1. Head to business.facebook.com
Step 2. Click on Create Account
Step 3. Enter your business details
Now that your Business Manager account is set up, it’s time to add your page and create an ad account.
Sign into Business Manager (if you aren’t already) and click Add Page.
You’ll see three options.
- Add a page you own
- Add someone else’s page
- Create a new page
If you have already created a Facebook page for your business, click the first option. If you are admin on the page, it will be added to your Business Manager without any further steps.
If someone else created the Facebook page for you, or you are looking to claim an existing page you are not an admin of, click the second option. This will send a request to the page admins, and they will need to accept before this page is added to your Business Manager.
If you have yet to create a page for your business, hit option three. This will take you to Facebook where you can create your page.
HOW TO SET UP AN ADS MANAGER
Once you have added your Facebook page to Business Manager, it’s time to add your ad account.
Click on Add Ad Account and again three options will appear.
- Add an ad account you own
- Add someone else’s ad account
- Create a new ad account
If you have already created an ad account for your business, click the first option.
If someone else created an ad account for you, click the second option. This will send a request to the ad account admins, and they will need to accept before this account is added to your Business Manager.
If you have yet to create an ad account for your business, hit option three. Enter your payment details and you’re good to go.
HOW TO ADD USERS TO BUSINESS MANAGER
After you have your page and ad account connected, it’s time to add people.
Hit Add People and enter the e-mail addresses of the users you would like to add. If you would like someone to have complete access to make changes, edit user permissions and have full control of the business, add them as an admin. If not, you can add them as an employee.
HOW TO ADD USERS TO ASSETS IN BUSINESS MANAGER
Once the user has accepted the invite into Business Manager, you then need to assign them assets. If they have admin permissions, they can add themselves.
Under Accounts, hit Pages or Ad Accounts depending on which asset you would like to assign. Then select your page or ad account and click Add People.
You can then select the user from the list (again, this includes yourself if you have admin permissions) and assign this user to the asset.
That’s it, you’re ready to start working on the page and ad account!
Joanna is a paid media strategist for Socialistics.