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Communicator Awards: Award of Distinction

by | Jun 21, 2021 | Uncategorized

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Stoked. Stunned. So, so proud. 

We are so excited to announce that we have been selected by the Communicator Awards to receive an Award of Distinction in the Digital category. For reference, we are sitting among other winners such as Bank of America and WWE.

To say we are proud of our team and this accomplishment is the understatement of the year. The Communicator Awards is the leading international creative awards program

honoring creative excellence for communication professionals. This is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. We were among over 5,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

To see our winning entry, click here

We would strongly recommend checking out the entry via the above link. For a brief summary, see below:

 

The Client

The client is a film marketing company called The Arsonist. They primarily focus on marketing indie films and specialize in building strong awareness, growing audiences and enhancing investor returns.

 

Brief

We were tasked with increasing leads for their film marketing firm. The target market was indie film producers and directors who have a funded film ready to go to market.

 

The Campaign

With the brief in mind, we decided to run our campaign across Facebook and Instagram for 10 days, optimizing for conversions. The conversion in this case was a lead form on the client’s website that asked for basic contact information. The submission of this form counted as a conversion within our ad campaign.

The targeting used in this ad campaign included A/B tests between film distributors, indie film festival interests, indie film sites interests and website user retargeting.

The creative used in this campaign was sleek, well-branded graphics that provided further clarity on the offerings of the clients.

 

The Results

In total, we achieved 61 leads. The best performing audience was targeting users interested in specific indie film sites. This audience achieved 38 leads out of the total.

The average cost per lead was $6.02. Given the specificity of the target audience, this  result is phenomenal to see and indicates appropriate targeting and creative.

In addition to the leads achieved, we also saw a click through rate of 1.73% resulting in over 350 landing page views. These will be implemented into a future website retargeting campaign.

The average time users saw an ad within this campaign was 1.60. This is important because it indicates users understood and became interested in the offering almost immediately.

Would you like our team to create an award-winning campaign for your business? Contact us today!

Joanna Bresson
Joanna Bresson

Joanna, our Director of Paid Social, is a 6+ year marketing expert specializing in media buying, business strategy and social media advertising. She has worked for companies big and small across the globe including mophieⓇ, MyMuscleChef, Trupanion and Habitat for Humanity.