Big changes are coming in the next year! In the summer of 2023, Google Analytics 4 will be replacing Google Universal Analytics 3. Starting on July 1, 2023, Universal Analytics properties will no longer process new hits. If you’re still relying on Universal Analytics, it is recommended that you complete your move to Google Analytics 4 sooner than later. Read on to learn everything you need to know about the new Google Analytics, from the special features it offers to the best ways it's usage can grow your business.
