With so many new social media platforms arriving on the scene, it can be hard to know where to place your focus when creating a social media marketing strategy. For most businesses, though, Facebook should still be a key part of your marketing plan.
Not sure why Facebook is so important or why you should be using it? Listed below are 8 Facebook statistics that every business owner needs to know in 2021.
1. Facebook Has Billions of Users
Over 2.80 billion people use Facebook each month. Approximately 1.84 billion people visit the site daily, too. This means you have lots of opportunities to expand your brand awareness and attract new customers.
2. Facebook Is Still a Social Media Leader
Facebook is the world’s leading social platform. It reaches 59 percent of social media users. It’s no wonder most social media agency experts recommend using Facebook!
3. Millions of Businesses Use Facebook
Over 200 million small businesses throughout the world use Facebook’s marketing tools. There’s a good chance your competitors are using them, so you ought to consider it, too.
4. Facebook Is Great for Reaching the 35-54 Year Old Market
Approximately 74 percent of U.S.-based Facebook users fall between 35 and 54 years of age. If this is part of your business’s target demographic, Facebook ought to be part of your team’s social media marketing strategy.
5. Most Facebook Users Access it Via Mobile
Nearly all Facebook users (98.3 percent) access the social media platform via a mobile device. This is essential information for marketers who are creating ads and posts promoting their business. If your content isn’t visible on people’s mobile devices, you’re not going to see the kind of results you’re after.
6. More People Share Content Through Facebook Than Other Platforms
When it comes to sharing content (articles, news stories, infographics, etc.) with others, Facebook beats other social media platforms. Fifty-seven percent of users use Facebook to share content, compared to 46 percent of Snapchat users, 45 percent of Instagram users, and 32 percent of Twitter users.
7. Wednesday at 11 AM Is the Best Time to Post on Facebook
For brands that are already advertising on Facebook or using it to connect with potential customers, 11 AM on Wednesday is the best time to post. Keep this in mind so you can maximize the number of views and engagement you get every time you share something online.
8. Facebook Offers the Highest Click-Through Rate
Ask any social media agency and they’ll tell you that Facebook marketing can help you see a significant return on your investment. Facebook offers the highest click-through rate of any other platform: 3.9 percent. By contrast, Audience Network comes in second with just 0.99 percent, and Instagram’s click-through rate is a mere 0.82 percent.
Do You Need Help with Facebook Marketing?
With these Facebook statistics, you can see that it’s still an important platform to use if you’re hoping to reach a larger audience and get the most bang for your advertising buck.
Need help figuring out an effective Facebook marketing strategy? If so, a social media agency can help.
Contact us today to learn more about our services or to schedule a free social media analysis.
Joanna, our Director of Paid Social, is a 6+ year marketing expert specializing in media buying, business strategy and social media advertising. She has worked for companies big and small across the globe including mophieⓇ, MyMuscleChef, Trupanion and Habitat for Humanity.