Is your social media advertising strategy feeling a bit stale? Do you need help figuring out what the strategies driving results are on social media?
If you said “yes” to either of those questions, you’ve come to the right place. Below are five innovative social strategies driving results you can implement today to breathe new life into your campaigns.
1. Hop on the TikTok Train
If you want your business to succeed, you have to keep up with the latest social media trends — including the top trending apps among your target audience.
TikTok has over 1.8 billion users globally and is one of the most popular social media apps in the world. It’s not just Gen Zers who use this app, either. People of all ages love scrolling and consuming short-form video content on TikTok.
In addition to creating more content to post on TikTok, you can also experiment with TikTok ads.
The app offers advertising options for small and large businesses, as well as individual creators. If you want to get your content in front of more people, these ads are excellent investments.
2. Focus on Instagram Reels
Along with publishing short-form videos on TikTok, carry that content over to Instagram.
Reels are Instagram’s response to TikTok. Instagram’s algorithms heavily favor these short videos, meaning that sharing them will help you reach more people with your videos and build more brand awareness.
You can incorporate more Reels into your Instagram marketing strategy in many ways. For example, you can share product demos, take followers behind the scenes of your business, or share customer testimonials.
Experiment with different types of Reels to see which videos are most appealing to your audience and get the most engagement.
3. Create More Interactive Content
Speaking of engagement, you’ll get more social media engagement by sharing more interactive content.
For example, post polls and questions on Instagram or Facebook to encourage people to respond. Not only are you getting engagement, but you’re also gaining valuable insight into your customers and their preferences.
You should also start going live more often on Facebook, Instagram, TikTok, and YouTube.
When you stream live videos, you get a chance to talk to your audience in real time. Whether you want to share brand updates or answer questions, live videos provide the perfect platform for you to do so.
It can be a bit intimidating to go live at first. The more you do it, though, the more comfortable you’ll get. Consider doing a monthly live stream to connect with your audience and learn more about them.
4. Partner with Micro-Influencers
Micro-influencers are social media personalities with 10,000-100,000 followers. Their audiences aren’t as large as major celebrities like Kim Kardashian, but that doesn’t mean they can’t still provide value to you and your business.
Micro-influencers often have highly engaged audiences (more engaged than many macro and mega-influencers). If they share your product or talk about your services on their page, their followers are more likely to take their recommendation and check out your brand — increasing your chances of converting them to paying customers.
5. Incorporate Social Commerce
By incorporating social commerce into your strategy, you remove barriers to entry and help people learn about and buy your products without even leaving the app they’re currently scrolling on.
Social commerce allows people to purchase things directly from your social media posts.
For example, Pinterest has a Shop the Look feature that redirects users to the checkout page, making it easier for them to follow through and invest in new products.
Instagram Shopping also lets you set up an Instagram storefront so people can buy items featured in your posts and videos.
Bonus Tips for Better Strategies Driving Results in Social Media
Shaking up your content strategy with one (or more) of the ideas discussed above is a great way to attract more attention online and drive social media results.
If you need additional help using social media in marketing, consider these bonus tips:
Be Consistent
It doesn’t matter if you’re posting on Instagram, Facebook, or TikTok. Consistency is critical to your social media success.
Social media algorithms reward consistency. If you post regularly, the algorithms will put your content in front of more people, encouraging more engagement and producing better outcomes.
Are you worried about keeping up with a consistent posting schedule? Plan and schedule your content in advance so you can “set it and forget it.”
Engage and Encourage Engagement
The more engagement your posts get, the more visible they become. To drive engagement, though, you also need to engage. How can you engage with your followers?
Start by responding to comments, Story replies, and direct messages. If people know that you respond to their messages, they’ll be more inclined to send them.
If someone shares your content, thank them for taking the time to do so. It also helps to shout them out on your Instagram or Facebook stories to let them know you saw their post.
Monitor Metrics
If you never pay attention to your post metrics or social media account analytics, how are you supposed to know what types of content perform well and drive ad results?
Pay attention to your social media performance and look for trends or patterns. Otherwise, you’ll just be playing guessing games when creating and sharing content, which likely means you’ll waste your business’s time and resources.
Hire a Social Media Company
Are you confused about how to update your social media campaigns, schedule content, or monitor metrics? Are you wondering how you’re going to find time to learn these things?
Consider investing in digital marketing services. Partnering with a social marketing company connects you with a social media strategist and other professionals whose entire job relies on keeping up with the latest trends.
If you need help finding the right social media marketing firm or advertising firm, visit their website and look at their list of services. Read about their experience, too, and check out reviews from former clients.
It also helps to look at the social media agency’s portfolio. This gives you a chance to see if you like the firm’s style and trust them to develop strategies driving results and handle your campaigns.
Upgrade Your Social Media Strategy with Socialistics
If it’s been a while since you tried something new on social media, or if your results have stagnated, it’s time to shake things up. Try the innovative ideas discussed in this guide to increase online engagement and achieve your social media marketing goals.
We are a social media advertising and digital marketing company that produces tangible results for B2B and B2C companies. Reach out to us today to learn more about our services or schedule a consultation.
