Sometimes, you can have a more positive experience and see better results when you choose the smaller option. This is particularly true when it comes to marketing.
Are you on the fence about partnering with a boutique-sized agency instead of a massive one? If so, keep reading. Listed below are 5 great benefits you can enjoy when you decide to work with a boutique-sized agency.
What Is a Boutique-Sized Agency?
Never heard of the term boutique-sized before? Let’s clarify before we move on to the benefits they offer.
A boutique-sized marketing agency is a small agency that provides customized services. They also tend to focus on a client’s specific niche and industry, rather than marketing themselves as a one-stop-shop for any business that needs marketing advice.
A boutique marketing agency will not have multiple offices all over the country or the world. They also will not have large payrolls or high overhead costs. Rather than promoting themselves to the world’s biggest brands, they typically focus on helping other small businesses (in both the business-to-business (B2B) or direct-to-consumer (D2C) sectors) to grow and thrive.
Why Work with a Boutique-Sized Agency?
There are lots of reasons to take the boutique approach. Listed below are 5 of the greatest benefits boutique-sized agencies have to offer:
1. Expertise
It’s easy to assume that partnering with a large marketing agency will provide you with the type of expertise you need to grow your business.
In many cases, though, choosing a boutique-sized agency will connect you with a marketing professional who has experience working with brands like yours. They won’t take a one-size-fits-all approach to promoting your business and will have industry-specific knowledge that can help them make your campaigns more effective.
2. Efficiency
Boutique-sized agencies often don’t have as many irons in the fire as larger agencies. As a result, they can provide faster turnaround times and help you launch marketing campaigns sooner.
If you want to ensure your brand is a top priority and won’t get pushed aside for a larger client, partnering with a boutique agency is the right choice. Because they have a smaller client load, they will be able to give you the attention you need and deserve.
3. Communication
If you hire a large marketing agency to help you grow your business, you may find that you have a hard time getting in touch with the team that’s handling your campaign. Your emails may be left unanswered for several days, and it may take hours or even days before your phone calls are returned.
With a boutique-sized agency, you can expect more responsiveness and more direct communication. Your team will have fewer projects filling up their calendar, which means they’ll be able to get back to you right away (and keep you in the loop regarding the status of the campaign).
4. Technology
Often, boutique-sized agencies have access to and utilize the latest marketing tools and technologies.
Because they have smaller teams and fewer employees to juggle, it’s easier to get everyone on the same page when it comes to implementing new software or a different type of device. Large agencies may take longer to adopt new technology, which means you will miss out on the advantages these programs have to offer.
5. Results
All of these benefits add up to one very important thing: results. If you want to see the greatest results from your marketing efforts, a boutique-sized agency is more likely to help you get there.
Marketers at these agencies have the experience, industry-specific knowledge, and technology needed to create effective campaigns for your brand. They are also highly responsive and will stay in touch with you throughout the project.
Regardless of your goals, a boutique-sized agency can help you achieve them, fast.
How to Choose the Right Agency?
After reading about the benefits boutique-sized agencies have to offer, are you more interested in working with one?
Don’t just Google “boutique marketing agency near me” and hope for the best. Here are some tips to help you choose the best agency for the job:
Know Your Goals
Start by sitting down and thinking about your goals. What do you want to get out of working with a marketing agency? What kind of results do you want to see from your next campaign?
Whether you’re looking to boost sales, increase website traffic, or anything in between, knowing what you want ahead of time will help you to find an agency that’s most likely to deliver.
Consider Their Niche
Look for a marketing agency that has experience working with businesses in your industry. It may take a little longer to find a boutique agency that specializes in helping brands like yours, but the search will be well worth the results you get from their expertise.
Read Reviews
Always read an agency’s reviews before you agree to work with them. Check out third-party review sites to see what past clients have to say about this particular agency.
Were they happy with the service they received? Was the marketing team responsive and helpful? Would they recommend them to someone else?
Use the answers to these questions to help guide you in your decision-making.
Review Their Portfolio
Be sure to check out the agency’s portfolio, too. What kind of work have they done in the past? Does their style align with the style you want for your brand’s marketing campaigns?
Schedule a Consultation
Finally, schedule a consultation with the agency you’re thinking about hiring.
During the consultation, ask them about their experience, their past projects, and what kind of results they’ve gotten for businesses like yours. Be sure to ask about pricing and timelines, too, so you don’t run into any surprises later.
Work with a Boutique-Sized Agency Today
Are you ready to give a boutique-sized marketing agency a try? Do you want to work with an agency that checks all of the boxes listed above?
If so, reach out to us today to schedule a consultation.
Image source: Unsplash
