Habitat for Humanity of Snohomish County is a nonprofit organization that brings people together to build homes, community and hope. They enlisted Socialistics to run ads driving to a landing page where users could donate for their annual Raise the Roof fundraiser.
With the goal of donation in mind, we created an ad strategy that targeted users who were likely to donate once on the landing page. We optimized for link clicks and drove users to a specific landing page which hosted a Raise the Roof video and a place to donate. In total, we helped Habitat for Humanity raise $52,321 for their Raise the Roof Fundraiser