Why Is AI an Asset to Social Media Marketing?

Why Is AI an Asset to Social Media Marketing?

Why is AI in marketing so helpful? Is AI in social media marketing the new normal? Discover the benefits of artificial intelligence in social media marketing below. You’ll also learn tips on how to incorporate AI into your social media ads and content.
8 Ways to Optimize Videos for YouTube Search

8 Ways to Optimize Videos for YouTube Search

Do you want your brand’s videos to appear on more YouTube search engine results pages? Whether you need help with B2B (business-to-business) online marketing or business-to-consumer (B2C) content, you’ve come to the right place. In this article, you’ll find eight practical tips you can implement today to optimize your videos for YouTube search.
Why You Should Entrust Your Social Media to A Specialist Agency

Why You Should Entrust Your Social Media to A Specialist Agency

Running a successful business means staying on top of the latest trends, and social media is no exception. While it’s true that almost anyone can set up an account and post content on social media, if you want to reach your full potential and maximize your ROI, then you need to enlist the help of a specialist agency. Keep reading to find out why.
How to Leverage Social Media Marketing to Target Different Generations

How to Leverage Social Media Marketing to Target Different Generations

Do you need help adjusting your content and social media ads to target different generations? When it comes to social media advertising best practices, one of the first suggestions most marketers receive is to get to know their audience. After all, if you don’t know who’s consuming your content, how are you supposed to tailor it to their needs and interests? This guide features social media marketing tips to help you reach customers in any age group, from Gen Z to Baby Boomers.
Cost Breakdown: How Much Should Social Media Marketing Cost? (Updated 2023)

Cost Breakdown: How Much Should Social Media Marketing Cost? (Updated 2023)

Companies like yours have a massive opportunity to get their message out via platforms such as Facebook, Instagram, and Twitter - but how do you decide your business's social media marketing cost? How much should you be negotiating when hiring an agency? We're here to tell you everything there is to know about costs associated with social media marketing so your company can reap the rewards without breaking the bank.
What Paid Media Trends Can Your Business Expect for Q2?

What Paid Media Trends Can Your Business Expect for Q2?

The new year is finally here. If you haven’t already begun planning your paid media advertising strategy, it’s time to start. Not sure what to focus on with internet advertising and marketing this year? If so, this guide is for you. Below, you’ll learn about the most interesting and exciting paid media trends to expect in 2023.
7 Valentine’s Day Marketing Ideas for Your E-commerce Business

7 Valentine’s Day Marketing Ideas for Your E-commerce Business

If you want to bring a little extra happiness to your e-commerce social media or content marketing strategy, consider creating some Valentine’s Day-centered material to share with your audience. Not sure what to post or send to your customers? You’ve come to the right place. In this article, you’ll find seven ideas that can help you promote your business online during the season of love.
How To Boost the Reach of Your Valentine’s Day Content

How To Boost the Reach of Your Valentine’s Day Content

It’s not enough to just throw out a holiday post and check off that box on your to-do list. You must be strategic and put out effective and productive content. In this blog, we'll discuss how to increase the reach of your Valentine’s Day content and ensure you see the best results.