What is Lemon8?

What is Lemon8?

In a world where online visibility spells survival for businesses, social media has become an indispensable tool. But top platforms like Facebook and Instagram have become so ...
Beat the Heat: How to Maintain Paid Ad Performance in Summer

Beat the Heat: How to Maintain Paid Ad Performance in Summer

Summer ad performance tends to be lower than at other times of the year because people travel more and spend less as they prepare for back-to-school shopping (some people even start saving up for the holidays around this time). Although a dip in paid media ads results is typical around this time, there are still ways for your brand to work around the issue and achieve your social media advertising goals. Below, you’ll learn how to beat the heat and maintain paid media advertising performance during the summer season.
How to Build a Strong Social Media Presence for Your Brand

How to Build a Strong Social Media Presence for Your Brand

If you want to reach more of these new users — as well as people who have been on social media for years — you need to level up your content strategy. Not sure where to start? In this guide, you’ll discover how to build your social media presence, boost brand awareness, and generate impressive results.
Why Is AI an Asset to Social Media Marketing?

Why Is AI an Asset to Social Media Marketing?

Why is AI in marketing so helpful? Is AI in social media marketing the new normal? Discover the benefits of artificial intelligence in social media marketing below. You’ll also learn tips on how to incorporate AI into your social media ads and content.
8 Ways to Optimize Videos for YouTube Search

8 Ways to Optimize Videos for YouTube Search

Do you want your brand’s videos to appear on more YouTube search engine results pages? Whether you need help with B2B (business-to-business) online marketing or business-to-consumer (B2C) content, you’ve come to the right place. In this article, you’ll find eight practical tips you can implement today to optimize your videos for YouTube search.