The average engagement rate for business accounts on Instagram is 0.83 percent. There are lots of reasons why Instagram users might experience decreased engagement. However, most people’s initial reaction is to blame the infamous Instagram shadowban. What is shadowbanning? Is it a myth or a real issue? What should you do if you are shadowbanned? Read on for answers to these and other pressing questions
Paid media is a catalyst for any brand to amplify awareness! It is developing at a rapid rate and is now vital to your success on social media. Rather than being based on ...
Micro-influencers produce 60 percent higher engagement rates. They also have 20 percent higher conversion rates compared to influencers with larger followings.
Are you ...
With the advent of the Clubhouse app in March 2020, the world of social audio grew dramatically practically overnight — and it certainly isn’t going anywhere.
If you haven’t ...
When you think about social media marketing, what kinds of platforms come to mind? If you’re like most marketers, you probably think about sites like Facebook, ...
Late last year, Instagram beat out TikTok and became the world’s most downloaded app. It also reached a whopping 2 billion monthly active users.
Instagram isn’t going ...
In late February, a war broke out between Russia and Ukraine. However, the war’s effects reach far beyond these two countries’ borders.
Since the war began just a few ...
Within just 3 days of an ad campaign’s launch, the average consumer starts to experience ad fatigue. In other words, it only takes 3 days for someone to get sick of the ad ...
Late last year, Facebook (now Meta) announced that it would be removing thousands of Detailed Targeting options that relate to potentially sensitive or discriminatory topics. ...
According to research conducted earlier this year, rates of work burnout have reached all-time highs in the wake of the COVID-19 pandemic. Approximately 52 percent of workers ...
